Atlas Brace Technologies
Brady Sheren and Brad Mclean both grew up racing MX and in the motorcycle industry, their fathers both were Icons in the Canadian motorcycle industry; Brady’s father, Rick Sheren was the founder of R&M Motorsports, President of Tucker Rocky Canada and President of Mechanix Wear Canada and SIXSIXONE Canada. Brady has had a very prestigious career as a top Canadian MX racer, racing in both Canada and the United States, and is now transferring that experience over to designing innovative products made to fit racers needs. Brad’s father Bill Mclean was a multi national Canadian MX champion and founder of Pacific Yamaha in Vancouver, BC. Brad also has many years experience as a MX racer, race team manager, retail shop employee, and sales associate at SIXSIXONE Canada.
Chadd and Cameron Cole have a similar story, being the sons of Eddie Cole who was the founder and President of Answer Products, Protaper, Manitou, SIXSIXONE, Tag Metals, Sunline and Filtron. Both Chadd and Cameron were introduced to the motorcycle industry at an early age, and continue to be heavily involved year after year.
Brady, Brad, Chadd, and Cameron are also the founders and owners of Matrix Concepts. Matrix was launched in 2009, and is now in over 30 countries and is used by nearly every professional Factory Race team in the USA.
Hometown: Notre Dame du Bon Counseil, Quebec
2 Time Canadian MX2 Champion
2 Time Team Canada Rider
" I am really proud and honoured to represent Team Canada for the 3rd time. September cant come fast enough"